We believe that customers using the product are the best source of insight about where we should invest. We believe that shipping quickly accelerates our learning which becomes a competitive advantage. We believe we can use what we learn to fine-tune our focus and then craft delightful experiences that customers love. We focus on speed to learn what delights customers. That's our guiding principle.
We break our guiding principle down into three supporting principles. Beneath each principle, we outline the practices that best define how we live into them.
Move Forward Fast
We use velocity as our competitive advantage, focusing on quickly shipping customer value early and often. This approach enables us to learn and improve rapidly, resulting in high-quality products that delight customers.
Own the Outcome
We are committed to seeking the truth, holding ourselves accountable to and obsessing over outcomes. Honest reflection on results allows us to learn and fine-tune how to best delight customers.
Delight Customers
Our ultimate goal is to create products that our customers love. We do this by understanding customer needs and building a product that delights customers.